America's Cup

The Challenge

Introducing America's Cup sailing sport to Saudi Arabia presented unique cultural and marketing challenges.

The team needed to generate understanding and excitement for this niche sport within a conservative market, while ensuring successful event attendance and fostering long-term interest in sailing.

The Solution

Executed a comprehensive marketing and PR campaign that effectively bridged cultural gaps and sparked public interest.

Services included strategic public relations, extensive digital marketing with paid advertising and influencer partnerships, creative content production across multiple formats, seamless event logistics, coordinated press conferences, and professional translation services.

Results

• 41.3M — Views
• 232 — Pieces of coverage
• 377.8M — Audience