International Medical Center (IMC)

The Challenge

Our task was to amplify Dr. Walid Fitaihi's timely and nuanced message about AI's future in healthcare. The challenge lay in ensuring this insightful discussion – balancing AI's benefits with the irreplaceable human element – resonated across diverse online news platforms, securing widespread and accurate coverage.

The Solution

Leveraging our robust media relations and digital outreach strategies, we successfully positioned Dr. Fitaihi's lecture as a key industry insight. By crafting compelling narratives and targeting relevant online news outlets, we secured significant coverage, effectively disseminating his critical perspectives on AI and human complementation in healthcare to a broad digital audience.

Results

• 535K — Views
• 18 — Pieces of coverage
• 49.5M — Audience